How to Reduce DSO by 30% for Danish SMBs

DSO = (Accounts Receivable / Total Credit Sales) × Number of Days. Most owners don't know their current DSO because it isn't shown in e-conomic directly. The first step is automating the calculation so you can see it weekly and track the trend. Sitenyx pulls the numbers from e-conomic automatically and shows you DSO by debtor segment, by payer rating, and by invoice age. Once you can see it, you can improve it — and every improvement above industry benchmark (33 days for Denmark) feeds directly into your cash flow forecast.

Not all debtors are equal. A customer with 20 years of on-time payment history deserves different treatment than a new customer who's never paid on time. Sitenyx runs an AI-powered payer score (0–100) and rating (A–F) on every debtor based on: payment history, average days to pay, days overdue, credit utilisation, disputed invoices, and external credit data. A-rated debtors (score 85+) get friendly reminders only. D/E/F-rated debtors (score below 50) get aggressive reminder workflows with earlier escalation and no softer 'friendly' stage. Segmenting by rating alone typically reduces DSO by 5–8 days.

Manual reminder sending is slow and inconsistent. You remember to send on Monday but forget on Tuesday. Sitenyx workflows run on a schedule: day 7 friendly reminder, day 15 first rykker (+100 DKK), day 25 second rykker (+100 DKK), day 35 third rykker (+100 DKK), day 45 inkassovarsel, day 55 transfer to inkasso. Each step can branch based on debtor behaviour: if the customer pays at any step, the workflow stops; if they file a dispute, it pauses. Every rykker has Renteloven-compliant fees applied automatically, so you capture the maximum legal amount every time.

When a reminder arrives without an easy way to pay, the customer's reaction is often 'I'll deal with it later' — and later never comes. A branded payment portal with MobilePay removes that friction entirely. The customer clicks the link in the email, sees exactly what they owe, taps MobilePay, and the debt is settled in 10 seconds. Danish businesses using payment portals see 25–40% higher payment rates on first rykker. The portal also offers card and bank transfer for larger B2B amounts and logs every interaction for audit. Setup takes 5 minutes inside Sitenyx Settings.

Disputes and promises to pay are the two most common reasons DSO stays high. A disputed invoice shouldn't have reminders sent against it — that damages the relationship. A promise to pay should pause the workflow until the promised date, then resume aggressively if broken. Sitenyx's dispute module tracks cases through a state machine (Open → UnderInvestigation → Resolved) and records credit notes against e-conomic automatically. The promise-to-pay module captures verbal commitments, sets deadlines, and auto-flags broken promises so the debtor's payer score drops immediately.