Freja — Your Danish AI Financial Advisor

Freja is an AI-powered financial advisor that understands your business's finances the same way an experienced accountant would. But unlike an accountant, Freja is available 24/7, answers in seconds, and knows every single number in your bookkeeping. Freja is built on Anthropic Claude with a specialised layer of Danish rules: VAT, corporate tax instalments, accounting classes, entertainment vs. advertising, and Danish bookkeeping practice. Freja pulls data directly from your e-conomic account, your debtors, your budgets, and your KPIs. No manual entry. No delays. You write a question, and Freja answers with concrete numbers from your actual business.

ChatGPT is great for general knowledge, but it doesn't know your numbers. Ask ChatGPT 'how does my liquidity look?' and you get a general answer about what liquidity is. Ask Freja the same and you get: 'Your cash balance is DKK 180,000. Based on expected receipts and expenses for the next 14 days, I expect you to fall to DKK 95,000 on April 22. 3 debtors owe DKK 45,000 total that is overdue — do you want me to send reminders?' That's the difference. Freja has direct access to your data, and the answers are personalised to your reality. On top of that, Freja knows Danish rules — something ChatGPT often guesses wrong.

Freja monitors your finances on 6 dimensions: (1) Liquidity and cash flow — warns about cash flow crises up to 90 days ahead. (2) Profitability — tracks profit margin, contribution margin, and compares with industry average. (3) Budget compliance — warns on 10%+ deviations. (4) Tax and compliance — remembers VAT deadlines, finds tax optimisations, alerts on accounting class thresholds. (5) Growth and opportunities — identifies customers you should focus on, suggests pricing optimisations. (6) Anomaly detection — spots unusual expenses, duplicated subscriptions, changes in payment patterns. You choose which categories you want insights for, and how often.

One of the biggest frustrations with generic AI is that it doesn't know Danish accounting terms properly. 'Repræsentation' becomes 'entertainment'. 'Aconto-skat' becomes 'tax in advance'. With Freja, you get correct Danish every time. Freja uses the exact terms from Danish bookkeeping practice, knows Danish tax laws, and talks about them in a way that makes sense for you. You can also ask Freja in English — Freja switches automatically. But for Danish businesses, Danish is the natural choice, and Freja is optimised for it.

Freja is included free in every paid Sitenyx subscription from DKK 299/month. There are no separate AI charges, no token-based billing, no hidden fees. You can ask unlimited questions, get unlimited insights, and generate unlimited reports. The Starter plan includes a free preview of Freja with 3 insights and 1 natural-language query per month — perfect for trying the system before upgrading. In contrast: a real accountant costs typically DKK 1,000–2,500 per hour. Freja gives you answers that previously took an advisor 15–30 minutes, in seconds.