How to Choose the Right Accountant for Your SMB
For many Danish SMBs, choosing an accountant is one of the most important decisions they will make. A good accountant is more than someone who prepares your annual accounts — they are a strategic advisor who helps you navigate complex tax rules, bookkeeping laws, and financial decisions. Yet many business owners choose their accountant based on price alone, and that is an expensive mistake.
The five types of accountants in Denmark
State-Authorized Public Accountant (statsautoriseret revisor) — the highest qualification, required for class C (large) and D companies. Registered Public Accountant (registreret revisor) — sufficient for most SMBs with fewer than 50 employees. Audit staff (approved) — handles day-to-day work under supervision at lower hourly rates. Bookkeeper or accounting consultant — not an auditor, but suitable for sole proprietors who have opted out of audit. Advisory accountant — primarily serves as advisor for tax optimization, business transfers, and strategic planning.
Ten questions to ask your potential accountant
What experience do you have with my industry and size? What is your availability? Do you use digital tools? What is your pricing structure? How do we communicate regularly? Do you offer advisory beyond accounting? Do you have experience with e-conomic? How do you handle GDPR and data security? What is your stance on automation? Can we start with a trial period?
What should it cost?
Sole proprietor (no audit): DKK 5,000-15,000/year. ApS with 1-5 employees: DKK 15,000-40,000/year. ApS with 5-20 employees: DKK 40,000-100,000/year. A/S with audit: DKK 80,000-250,000/year. Remember that the cheapest accountant is rarely the best investment.
Sitenyx as a bridge between accountant and business
With Sitenyx, you can give your accountant direct access to real-time data from your e-conomic account. The accountant can see budgets, cash flow forecasts, KPIs, and VAT reconciliations in the same system, eliminating email ping-pong and delays.
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Conclusion
Choosing an accountant is not about finding the cheapest — it is about finding the right one. Ask the right questions, prioritize digital maturity and proactive communication, and choose an accountant who understands your industry and size.
Ofte stillede sporgsmol
How often should I change accountant?
There is no fixed rule, but if you feel your accountant is not proactive, does not understand your industry, or is consistently unavailable during critical periods, it may be time to explore alternatives. A trial collaboration with a new accountant can help you compare.
Can a bookkeeper replace an accountant?
For sole proprietors and small ApS companies that have opted out of audit, a skilled bookkeeper can handle daily bookkeeping, VAT filing, and annual accounts. However, bookkeepers are not subject to the Danish Audit Act and thus not under the same supervision.
Does my accountant need e-conomic experience?
If you use e-conomic as your primary accounting system, your accountant should ideally have direct experience with the platform. With Sitenyx, the accountant gets access to real-time data, budgets, and KPIs directly in the system.
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Guide to choosing an accountant: 5 types of accountants, 10 questions to ask, pricing guide, and tips for Danish SMBs.
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