What are Business Tools?

Business Tools is a suite of nine financial management modules that integrate with e-conomic. They give you real-time insights into your cash flow, automate VAT calculations, help manage overdue invoices, and more.

How does the e-conomic integration work?

You connect your e-conomic account via a secure OAuth connection. Sitenyx automatically syncs your financial data every hour, giving you up-to-date insights without any manual data entry.

Can I use Business Tools without a website?

Yes! Business Tools plans are fully independent. You can use them on their own without subscribing to a website plan.

Is there a free trial?

Yes, all Business Tools plans come with a 14-day free trial. No credit card required to get started.

Anything about your finances in natural language. For example: 'How does my liquidity look?', 'Who are my slowest payers?' or 'Which expenses rose most last quarter?'

Does it support Danish?

Yes. All insights and recommendations are generated in Danish by default when your account is set to Danish. English is also fully supported.

How are insights generated?

The AI analyses your e-conomic data, cash flow forecasts, debtor patterns, and historical trends. Insights are categorised by revenue, expenses, timing, risk, and opportunity.

How is Freja different from ChatGPT?

ChatGPT doesn't know your numbers. Freja has direct access to your e-conomic data, your debtors, your budgets, and all your other financial information in Sitenyx. ChatGPT guesses from general knowledge — Freja answers from your actual business.

Is my financial data secure?

Yes. Your data is encrypted both in transit and at rest. We do NOT use your data to train AI models. You can export or delete your data at any time under GDPR. Sitenyx is hosted in the EU and complies with the EU AI Act.

Can Freja give tax advice?

Freja suggests tax optimisations based on Danish rules — for example entertainment vs. advertising, small purchases under DKK 36,400, or corporate tax instalment deadlines. It does not replace your accountant. We always recommend confirming major decisions with a certified accountant.

How often will I get new insights?

Critical alerts (e.g. cash flow crisis) come as push notifications immediately. Important insights appear in your Business Feed the same day. Less critical ones are bundled into a weekly digest every Monday at 8:00 AM.

What does Freja cost?

Freja is included free in every paid Sitenyx subscription (from DKK 299/mo). There are no separate AI charges. You also get a free preview with 3 insights and 1 natural-language query on the Starter plan.

How is the health score calculated?

The score is a weighted combination of 6 dimensions: Liquidity (25%), Profitability (25%), Solvency (15%), Efficiency (15%), Growth (10%), Compliance (10%). Each dimension is scored from 0 to 100, and the total score is the weighted average.

How often is the score updated?

Daily. Freja recalculates the score every night based on the latest data from e-conomic and your Sitenyx modules. You also see a trend indicator (↑ ↓ →) over the last 3 months.

What does a score of 70 mean?

70 is in the 'acceptable' range — your business is stable but has improvement potential. Freja shows you exactly what is dragging the score down. Target: get above 85 for 'good' status.

Is the score comparable across industries?

The score is weighted based on your industry. A restaurant and a SaaS business are measured by different norms. Freja uses BrancheAdvisor (10 Danish industry codes) to adjust expectations.

Can my accountant see the score?

Yes, if you invite your accountant to your Sitenyx account. The accountant sees the score, its components, and all underlying metrics. It is a great tool for accountant-client meetings.

What if the score drops suddenly?

Freja sends a push notification if the score falls more than 10 points within a week. You get an explanation of which components are affected and concrete action points.

Financial health score

Understand your business's financial health with one number

Freja calculates a composite health score from 0 to 100, based on 6 weighted dimensions. You immediately know if you are in good shape or if something needs attention.

Prieinamas

Six dimensions, one clear score

Freja breaks your financial health into six weighted dimensions so you know exactly what is strong, what is weak, and where to act next.

Liquidity

businessTools.aiAdvisor.healthScore.dimensions.liquidityDesc

businessTools.aiAdvisor.healthScore.dimensions.liquidityWeight

Profitability

businessTools.aiAdvisor.healthScore.dimensions.profitabilityDesc

businessTools.aiAdvisor.healthScore.dimensions.profitabilityWeight

Stability

businessTools.aiAdvisor.healthScore.dimensions.stabilityDesc

businessTools.aiAdvisor.healthScore.dimensions.stabilityWeight

Efficiency

businessTools.aiAdvisor.healthScore.dimensions.efficiencyDesc

businessTools.aiAdvisor.healthScore.dimensions.efficiencyWeight

Growth

businessTools.aiAdvisor.healthScore.dimensions.growthDesc

businessTools.aiAdvisor.healthScore.dimensions.growthWeight

Compliance

businessTools.aiAdvisor.healthScore.dimensions.complianceDesc

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What your score means

Every score sits in one of five ranges — from critical to excellent — so you instantly know whether your business needs attention or is on track.

0–30businessTools.aiAdvisor.healthScore.scoreRanges.critical

31–50businessTools.aiAdvisor.healthScore.scoreRanges.concerning

51–70businessTools.aiAdvisor.healthScore.scoreRanges.acceptable

71–85businessTools.aiAdvisor.healthScore.scoreRanges.good

86–100businessTools.aiAdvisor.healthScore.scoreRanges.excellent

How to raise your score

Freja shows you exactly what is dragging your score down and what to do to improve it. Example: 'To raise your score from 72 to 80: (1) Reduce DSO from 38 to 30 days (+3 points), (2) Increase equity ratio from 38% to 42% (+2 points), (3) Add 12 missing documents (+3 points).' Concrete actions — no guessing.

Frequently asked questions about the health score

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